It all began with… a name.
On a bus stop, of course.
Though bus stops are far from the only places where you come across these stickers.
Stickers bearing the names and faces of people we lost in this war — people who left behind something important, something worth carrying forward.
Their names remain all around us.
But behind every name is a whole life. A whole story.
And we wanted to tell it.
More than five minutes of memory.
We believe these stories deserve to be told — and to become part of our shared legacy.
Not for five minutes, while an Instagram reel happens to be playing on your screen. Those five minutes matter, too. But our purpose goes deeper.
We believe that, at certain moments in life, every person needs guidance. Guidance from someone who has already walked the road you are only about to take.
And it means even more when that guidance comes from someone whose life itself became proof of their words.
Not through words, but through actions.
Almost every sticker we see at a bus stop carries such a message. But what do we know about the person who left it for us?
Here, you will meet remarkable people and stories that continue to live among us. Their lives, personalities and circumstances could not have been more different. Yet at a critical moment, each of them made a choice — and that choice became part of their legacy.
A legacy we want to share with you — with pride, and with pain.
How the project works
We find the name
Through memorials, families, witnesses and the public record.
We research
We collect sources, verify details and separate fact from assumption.
We listen
We speak with the people who knew the person beyond the event.
We preserve the story
Words, photographs, testimony and video become a careful human record.
We share it
Eight languages allow one story to cross communities and borders.
Seeing the name is only the beginning.
Memory should not end when a page is closed. We want a story to be encountered again — in a classroom, on a street, in a book, in a conversation and in the choices people make after learning a name.
That is why the project grows from documentation into education, public remembrance and tangible forms of memory.
Ways a name can remain.
Families are not content.
The people closest to a story come before publication. Boundaries, privacy and trust matter more than reach. Where a person's name or likeness becomes part of a physical product, family involvement is fundamental.
The project's operating model should be visible: real costs are covered; the additional margin tied to a person's memorial product is directed to the family or a cause they choose.
One name. One life. One story.
Eight languages · One memory